{"product_id":"spellbound-seven-principles-of-illusion-to-captivate-audiences-and-unlock-the-secrets-of-success-a-professional-magicians-guide-to-corporate-influence-and-command-9780062448460","title":"Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success – A Professional Magician's Guide to Corporate Influence and Command","description":"A professional magician and illusionist\u0026amp;;the head magic consultant for the hit film Now You See Me\u0026amp;;reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.\n\nDavid Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders\u0026amp;;like Steve Jobs, Warren Buffett, and Ted Turner\u0026amp;;are masters of control and command who understand how to sway opinions and achieve goals.\n\nIn his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:\n\nMind the Gap\u0026amp;;recognize and employ the perceptual space between your audience\u0026amp;;s ability to see and their impulse to believe.\nLoad Up\u0026amp;;prepare to amaze your audience.\nWrite the Script\u0026amp;;discover the importance of shaping the narrative that surrounds your illusion.\nControl the Frame\u0026amp;;explore the real life value of a magician\u0026amp;;s best friend: misdirection.\nDesign Free Choice\u0026amp;;command your audience by giving them agency.\nEmploy the Familiar\u0026amp;;take secret advantage of habits, patterns, and audience expectations.\nConjure an Out\u0026amp;;develop backup plans that will keep you one, two, three, or more steps ahead of the competition.\n\nWith Spellbound you\u0026amp;;ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else\u0026amp;;s.\n\nRead more","brand":"Amazon Import","offers":[{"title":"Default Title","offer_id":46044234580139,"sku":"0062448463","price":716.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/0015\/3259\/files\/de80f4167d14045707fe9ddc4cbb8235.jpg?v=1768389508","url":"https:\/\/bookpyramid.in\/products\/spellbound-seven-principles-of-illusion-to-captivate-audiences-and-unlock-the-secrets-of-success-a-professional-magicians-guide-to-corporate-influence-and-command-9780062448460","provider":"Book Pyramid","version":"1.0","type":"link"}