{"product_id":"guide-to-hand-lettering-the-definitive-starter-9789355666086","title":"GUIDE TO HAND LETTERING: THE DEFINITIVE STARTER","description":"Welcome to the wonderful world of Hand lettering. All lettering is illustration. Right from our mundane shopping lists to the most sophisticated calligraphy, the shapes we make today to represent sounds, are all the progeny of little pictographs invented by our ancestors several thousand years ago.\n\nIn the modern world we are exposed to mechanically produce typography even before we learn to read. We learn to see letters as practical, functional, perfect \u0026amp; predictable. Historically, though, all lettering was hand-made. It was whimsical, capricious, expressive, imperfect \u0026amp; personal.\n\nLet's put the spotlight on these delightful idiosyncrasies of handmade letters so that we can appreciate beauty of imperfection \u0026amp; the possibilities of the unconventional.\n\nYou will find over 100 styles of hand lettering in this book, the construction of which has been broken down into simple steps so even rank beginners can quickly start using creative hand-drawn fonts for a wide range of projects.","brand":"Amazon Import","offers":[{"title":"Default Title","offer_id":46354067194027,"sku":"935566608X","price":802.75,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/0015\/3259\/files\/548094b3f1b13ec97419a2afb72fb1a9.jpg?v=1774436009","url":"https:\/\/bookpyramid.in\/products\/guide-to-hand-lettering-the-definitive-starter-9789355666086","provider":"Book Pyramid","version":"1.0","type":"link"}